Cold Call X
A two-page PDF to keep next to the phone during a FSBO calling block: three for-sale-by-owner openers, the day-4 follow-up call and four objection responses, taken word for word from the FSBO scripts guide, plus a worksheet to log the seller's exact words and the next step. No email address, no sign-up.
Download the FSBO call sheet (PDF, 2 pages, about 55 KB)
What is on the sheet
| Page | What it holds | When to use it |
|---|---|---|
| 1 | The first 10 seconds, then three openers: buyer-first, straight-shooter, and the aged FSBO at 30 to 60 days | First call, matched to how long the sign has been up |
| 1 | The day-4 value-delivery call | The follow-up where you deliver the comps you promised |
| 2 | Four objection responses: "I'm not paying a commission", "I'm not interested", "I'll call you when I need an agent", "How did you get my number?" | The first sentence out of your mouth when the objection lands |
| 2 | The eight-week cadence and a worksheet: seller's exact words, asking price and showings, agreed next step and callback | Fill it in during the ten seconds after you hang up |
The scripts are excerpts, not rewrites. The full guide has all six openers, the voicemail and listing-appointment scripts, the objection cheat sheet and the calling rules, and it is the accessible version of everything on the PDF.
How to run a FSBO calling block with it
- Print it, or open it on a second screen. Page 1 is for the first call, page 2 for everything after the first "no".
- Scrub the list first. A number on a yard sign or a listing site is not a Do Not Call exemption (see below). Remove registry numbers and anyone who has asked you not to call.
- Pick the opener by listing age. A sign that went up this week gets the buyer-first or straight-shooter opener; a listing that has sat 30 to 60 days gets the aged-FSBO opener.
- Replace every placeholder ({First Name}, {Street}, {low}, {high}, {price}) with real details, and only quote sales you have actually pulled.
- Log before the next dial. Outcome, asking price, showing count and the exact callback date. The note you don't write in the ten seconds after hanging up is the note that never exists.
- Call during the owner's evening or weekend morning. Most FSBO sellers work a day job; the best time to cold call guide has the numbers, and the calling hours guide has the legal windows by state.
Is it legal to cold call FSBO sellers?
Yes, with the Do Not Call rules in force. In 2005 the National Association of Realtors asked the FCC to treat calls to FSBO advertisers as outside those rules, and the FCC declined: a call made to offer your services to the owner is a telephone solicitation, so a number on the National Do Not Call Registry is off limits unless an exemption applies, while a call made only on behalf of a buyer you represent is not a solicitation (FCC 05-28, paragraph 15). The mechanics are in 47 CFR 64.1200: calls to homes between 8 a.m. and 9 p.m. in the owner's local time, a registry scrub no more than 31 days old, your own internal do-not-call list, and no pre-recorded or ringless voicemail without prior express written consent. The FSBO guide's calling-rules section walks through each point.
Checked October 11, 2026. This is general information, not legal advice. Talk to your broker or an attorney about your own obligations.
Work the FSBO list on iPhone
The sheet covers what to say. The hard part of FSBO prospecting is the eighth week: remembering that {First Name} on {Street} said "call me after Labor Day" and actually doing it. Cold Call X is a power dialer and private CRM for iPhone: import the FSBO list from a spreadsheet or Google Sheet, call one owner at a time from your own number, tap the outcome, and the follow-up schedules itself. No Answer, Voicemail and Interested put the lead back on the Follow-ups list, a Callback fires an alert at the time the seller named, and Not Interested or Wrong Number ends the sequence. The follow-up cadence guide explains the spacing; the real estate page shows the workflow.
